A few weeks ago I recieved the latest Veer catalog, “Solid Gold,” which brilliantly utilized Veer’s own stock photos and typefaces by means of faux vintage album covers, complete with the patina that appears due to the record inside the sleeve. It’s funny how different musical genres have distinct graphic styles associated with them. You can tell just from the album art just what type of music it is. I entertained myself by looking at the various covers and guessing what sort of music each album might be.

Then, Veer’s The Skinny announced the microsite that accompanied this catalog:

It started with our creative team making up ridiculous album covers, which turned into a catalog. Now you can go backstage at the Solid Gold tour where we’ve indulged these eclectic artists’ every whim. You can also win an actual gig poster pack, designed by Patent Pending and Heads of State. Just put together a lightbox of what you’d have in your backstage rider.

The microsite cleverly uses even more stock imagery to show what these faux music acts would have in their back rooms.The entire project must’ve been a dream to work on, with the entire Veer stock library at the creative team’s disposal.

I’ve always liked Veer’s promotions. Their merch is pretty sweet, too.